Easy to Implement SEO Tips

If you are looking for a way to increase your website's traffic, then these easy to implement SEO tips are for you.
Published: May 23, 2022
Written by: Kyle Crisp
Disclosure: Some of the links in this article may be affiliate links, which may provide compensation to us at no cost to you if a purchase is made.
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If you are looking for a way to increase your website's traffic, then these easy to implement SEO tips are for you.

The purpose of these seo tips is to help ensure that when people type in keywords into search engines, such as Google or Bing, they will find your business and be able to see what it has to offer.

This is especially true if you have an online business because most people use search engines to look up local businesses before visiting them.

If your business doesn't show up on the first page of results, then potential customers won’t even know that you exist!

There are many different ways to optimize your website, but here are some of the best ones:

Here are 72 Easy to Implement SEO Tips to get More Traffic in 2022

1. Use shorter URL slugs

A shorter URL slug (between 3 to 5 words) can improve your rankings and appeal more to visitors. 

2. Look at the "People also ask" section on Google to add questions to your article

Adding People also ask questions can help to extend your word count and increase your organic traffic/topical relevance.

3. Use the "Alphabet Soup" method to find keywords

One of the easiest ways to find keyword ideas is using the “Alphabet Soup” method. Type in a keyword into Google and then click your mouse at different points on the search bar to get suggestions for related searches.

4. Use one to two sentences per paragraph in your blog articles

Break your text into one to two sentences per paragraph when writing an article. This will improve readability.

5. When writing a blog article with a list, always number your headings

When writing a listicle (article with a list), make sure to number your headers in chronological order. (e.g. 1. Grapefruit, 2. Pineapple, 3. Avacado). If you don't include numbered headings, your listicle may not rank well.

6. Only write what you need to cover the topic

Long-form content doesn't necessarily perform better than short-form content. If you stray too far from the topic, it can harm your rankings.

7. The more content you publish, the faster you rank

If you want to get more traffic and make more money from your website, I have some good news: The more content you create, the better off you will be.

8. You don't always need backlinks to rank

Backlinking isn't the only way to get traffic to your site. Writing articles for low competition keywords might not require any backlinks.

9. Always do keyword research

Before choosing your topic, always do keyword research (competitiveness, traffic, etc.). People often make the mistake of writing whatever they want based on their judgment.

10. Repurpose your best-performing articles into YouTube videos

Reuse your most successful content into YouTube videos. You can rank for both the regular spot and the Videos section of the Google search results.

11. Don't rely on SEO plugin scores

If you're using WordPress and have an SEO plugin (e.g. Yoast, Rank Math), don't focus too much on getting green scores. You can have a red score but still, rank well.

12. Keep a list of keyword ideas

You should keep a list (e.g. Word Doc) of keyword ideas. Organize them from least to highest priority based on traffic, competition, etc. so you have a clear direction of what to target first.

13. Make YouTube videos to target low competition keywords

Ranking #1 for a low-competition keyword on YouTube is much easier than ranking #1 on Google for the same keyword.

14. Make sure your site is being indexed on Bing

Make sure to add your site to the Bing Webmaster Tools (especially for new websites). You can rank faster in Bing than in Google (especially for exact match domains and keywords), which will bring in additional traffic to your site.

15. Informational content brings the most traffic

Informational content generally brings in the most traffic. (e.g. how to fix a toilet, bathroom renovation ideas). Although they don't convert as often, they are crucial for search rankings and getting links.

16.  Use the Google Keyword Planner to estimate keyword traffic

The Google Keyword Planner is a great free tool to explore and evaluate a keyword's traffic (but not its competition).

17. Search keyword traffic by location using Google Keyword Planner

You can filter a keyword by location in Google Keyword Planner. Before you search for a keyword, it's best to target more than one tier-1 country (e.g. US + UK + CA) to estimate its traffic.

18. Discover keywords from competitor's websites with Google Keyword Planner

"Start with a website" in Google Keyword Planner is an underrated way to discover many keywords from a competitor's website. You can use this feature to find a lot of keyword ideas.

19. Estimate the traffic a keyword gets in the Google Keyword Planner

"Avg. Monthly Searches" in the Google Keyword Planner is a reasonable estimate of the keyword's traffic. However, "competition" cannot be used to determine the keyword's competition (it's how competitive the ad placements are).

20. Create a table of contents in your articles

If you're using WordPress, you can create a simple table of contents. Add an HTML anchor (e.g. 1) to a header and hyperlink it with #1 in a text.

21. Get more website traffic with featured snippets

Featured snippets are an excellent way to increase your click-through rate (CTR), drive more traffic, and out-rank your competition in search.

22. Answer search queries to show up in featured snippets

The easiest way to get the featured snippet spot on Google (for response posts) is to write one to two sentences answering the searcher's query directly under the question header.

23. Number your listicle headlines, so they appear in featured snippets

If you're writing a listicle (list posts), label it with numbered headers (e.g. #1 - Piano, #2 - Guitar, #3 - Violin). It isn't easy to get featured if you don't do this.

24. Use the first page results to decide on your average word count

If you can get your point across in 800 words, write 800 words. Don't write 4,000 words (unless most of the articles on the first search result page average that word count).

25. Check the first-page search results before choosing a keyword

Before choosing a keyword, you want to target, search for it on google and look at the results already ranking on the first page of search results. Compare their authority, word count, and structure, then decide if you can beat them.

26. Use YouTube to estimate the volume of a keyword

One way to evaluate a keyword's traffic (without using any keyword tools) is to search for it on YouTube. Then check the average number of views that the videos have.

27. Always check how competitive a keyword is going to be

Type your target keyword into Google and see which websites rank on the top pages. Avoid it if the results are filled with authoritative sites (e.g. cnet, PC gamer) ranking for the target keyword.

28. Use forums and directories to get your site discovered

A great way to get your site found is to post it on relevant forums and directories (e.g. Crunchbase, Betalist, Reddit). It'll also help you get your first links.

29. A detailed "About" page will improve your website authority

On the "About" page, explain clearly what your site is about, include keywords in your niche, and list your team members, and their biography, education, and industry experience.

30. Include a "Contact" page, so it's easy for visitors to contact you

Make sure it's easy for people to contact you. Include a "Contact us" page with a form, a business email address, and location. This will show that the website is a legitimate business that real people run.

31. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is an important ranking factor

E-A-T is applicable for all niches (e.g. Humor, Gaming, Entertainment), so make sure to work on it no matter the type of site you have.

32. Make sure to check your grammar, spelling, and punctuation

You will negatively affect E-A-T if your content has poor grammar, spelling, and punctuation. Before publishing your article, make sure to run it through a grammar checker (e.g. Grammarly).

33. Create an author archive page for your blog

If you're using the Yoast SEO plugin for WordPress, go to Yoast > Search Appearance > Archives > Author Archives > Enabled. Now, when someone clicks on the author, it'll show the author's bio along with their posts (if the theme supports it) which is excellent for E-A-T.

34. Avoid using too many filler words in your blog content

Long-form content is generally viewed as beneficial for SEO, but too much fluff can negatively affect how well your content ranks. Keep in mind that a concise 800-word article can perform as well as or better than a 4000-word article.

35. Don't worry too much about your domain extension

Domain extensions do not matter that much—content does. A .com domain is still the most preferable, but that's only because people will naturally type "yourwebsite.com" instead of "yourwebsite.org".

36. Most keywords take between 3 to 6 months to rank

It will take 3 to 6 months to rank on Google if the keyword you're targeting isn't super competitive. You might never rank if the keyword you're targeting is highly competitive.

37. Expand your website with related content

It's crucial to create pieces of content on other related topics as your website traffic grows (e.g. don't just target camera accessories, think consumer electronics).

38. Always use numbered headers in step-by-step guides

When writing an article with steps, you should always try to include "numbered" headings.

39. Try restructuring the article if your blog post isn't ranking

If your article is 5-6 months old and still not raking, try restructuring it. If it still doesn't rank after restructuring, you should leave it and move on.

40. There is usually a 3-month 'sandbox' period before content gets traffic

After publishing a search engine optimized blog post, expect a 3-month "sandbox" period (even if you're targeting low-competition keywords).

41. Use SimilarWeb to see competitor's top keywords

A great way to see your competitor's keywords (for free) is to search for their website on SimilarWeb and view their top 5 keywords under "Organic search".

42. Use SerpRobot to check your Google rankings for free

An easy way to check your Google rankings is to go to serprobot.com > enter your domain > enter your keywords > check SERP.

43. Using a 'flat' site architecture makes it easier for search engines to index your pages

It is vital that users and crawlers can navigate to any page on your website in less than four clicks. It also makes it easy for crawlers to index your pages.

44. Use a number to substitute 'How to" in article headings

A different way to title a how-to article is to replace "how to" with a number. For example, instead of saying "How to make money," say "7 ways to make money fast".

45. Make sure to add alt text to every image in your article

If you have images on your article, add appropriate alt text to each one. Alt text will help your images rank on Google images, increasing your traffic.

46. Make your image alt text as descriptive as possible

For alt texts, try to include your keyword variations in them, but only if it fits. In addition, try to be as descriptive as possible. For example, instead of "Puppy" use "Golden Retriever Puppy" instead.

47. Make sure your image files have a descriptive name

When adding images to your article, use an appropriate file name. For example, instead of naming your photo "IMG1234.jpg", name it "leopard-shark.jpg". This will help Google better understand your image.

48. Cover a wide range of relevant topics in your blog

When your website traffic starts to grow, it's good to expand to other related topics and have several relevant content articles for each one.

49. Generate keyword ideas with a free tool like Keyword Sheeter

If you're running low on keyword ideas, you can generate them using a free tool like Keyword Sheeter.

50. Use Quora to find keyword ideas

Quora is a great place to find keyword ideas. Search for a keyword in your niche > visit the user's profile with the most answer views > filter their answers to "All-Time Views".

51. Publish new content as often as possible.

For SEO, you need both quality and quantity. One article a month is not enough to grow your traffic substantially (even if it's high quality). Aim for one quality article a week.

52. Make sure to use breadcrumbs in your content

Using breadcrumbs is a great way to improve your site's user experience, rankings, crawlability, and usability.

53. Adding breadcrumbs helps Google understand where you want visitors to go when they click on your links

In 2018, Google added breadcrumbs to the search result pages. Breadcrumbs help users to understand your site better and improve user experience. Make sure to add them to your site.

54. Enable breadcrumbs on your website using Yoast SEO plugin

If you're using WordPress and Yoast, you can enable breadcrumbs on Yoast > Search Appearance > Breadcrumbs > Posts (post) > Category. Make sure your theme supports it.

55. Articles based on statistics are a great way to get organic backlinks

The best way to get organic backlinks is to write an article based on statistics or include statistics in your article.

56. Search "How to" to find content ideas

If you ever run out of keyword ideas, start a google search with "How to".

57. Check keyword search volume in Google Keyword Planner

Aim to target keywords with over 1k searches per month. Low searches have little to no traffic (and they aren't worth your time). You can use the Google Keyword Planner for this.

58. Include an answer target in your article

The single most impactful on-page SEO tip is to include an answer target in your article. This can dramatically increase your ranking position.

59. Submit your sitemap to Google Search Console

Make sure to submit your sitemaps to the Google Search Console so they can index them appropriately. You can generate a sitemap from Rank Math if you're using WordPress. This can potentially speed up indexing.

60. Request indexing in Google Search Console on new articles

After you've published a page/post, you can request indexing from Google Search Console. This can speed up the indexing process (especially if your site is new).

61. Use Google Search Console to resubmit your sitemap

If you're facing indexing issues, you can try resubmitting your sitemap or force indexing your post/page via the Google Search Console.

62. Make sure to create short-form content

If you've been publishing long-form content, try experimenting with the opposite and publish more short-form content (700 to 1.5k words). It takes less time to produce and can perform as well as long-form content.

63. Sometimes, you can outrank highly authoritative domains 

If you see a forum ranking on the first page of Google, you should be able to outrank them with high-quality content (e.g Quora, Reddit, Stack Overflow, Stack Exchange, Pinterest).

64. Check if your website is indexed on google with a :site search

You can check if your posts/pages are indexed on Google with a "site:yourwebsite.com" search. If they aren't, try manually requesting indexing on the Google Search Console and check a day later.

65. Publish evergreen types of content over news

Focus on publishing evergreen content instead of news/seasonal ones—content that will never become irrelevant (e.g. how to lose weight). This can bring sustainable and consistent traffic to your site for years to come.

66. Increase your website's traffic with RSS feeds

Sign up and submit your RSS feed to platforms like flipboard.com, news360.com, getpocket.com, and quora.com. If approved, your content will be distributed on them and drive more traffic to your website.

67. Do a 'how to' search on Google to come up with content ideas quickly

If you want to come up with hundreds of content ideas in seconds, start with how to in your search. For example, how to clean x. Replace x with anything (e.g., how to clean air fryer, how to clean aircon).

68. Subscribe to the Google Search Central blog

Subscribe to the Google Search Central blog if you want to keep up to date with the latest changes to Google Core. This will give you the information needed to make any necessary changes and improvements to your site before an update rolls out.

69. Try to publish a new piece of content every day

The more content you publish, the more data you can collect. This lets you better understand your visitor's search intent and what type of content you should be focusing on.

70. Look for 'problems' to solve when planning a piece of content

If you're lacking content ideas, find a “problem” that you and a lot of people are facing in your industry and publish an article (or even a YouTube video) on how to “solve it”.

71. Improve your website's speed on WordPress

Ensure you have a fast and reliable web hosting provider, install a speed plugin like WP Rocket, and use a fast-loading theme.

72. Avoid changing the URL of your pages at all costs

Never change your URLs unless you have an excellent reason to because you'll lose your rankings, referrals, and existing traffic.

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