If you are looking for a way to increase your website's traffic, then these easy to implement SEO tips are for you.
The purpose of these seo tips is to help ensure that when people type in keywords into search engines, such as Google or Bing, they will find your business and be able to see what it has to offer.
This is especially true if you have an online business because most people use search engines to look up local businesses before visiting them.
If your business doesn't show up on the first page of results, then potential customers won’t even know that you exist!
There are many different ways to optimize your website, but here are some of the best ones:
Here are 72 Easy to Implement SEO Tips to get More Traffic in 2022
1. Use shorter URL slugs
A shorter URL slug (between 3 to 5 words) can improve your rankings and appeal more to visitors.
2. Look at the "People also ask" section on Google to add questions to your article
Adding People also ask questions can help to extend your word count and increase your organic traffic/topical relevance.
3. Use the "Alphabet Soup" method to find keywords
One of the easiest ways to find keyword ideas is using the “Alphabet Soup” method. Type in a keyword into Google and then click your mouse at different points on the search bar to get suggestions for related searches.
4. Use one to two sentences per paragraph in your blog articles
Break your text into one to two sentences per paragraph when writing an article. This will improve readability.
5. When writing a blog article with a list, always number your headings
When writing a listicle (article with a list), make sure to number your headers in chronological order. (e.g. 1. Grapefruit, 2. Pineapple, 3. Avacado). If you don't include numbered headings, your listicle may not rank well.
6. Only write what you need to cover the topic
Long-form content doesn't necessarily perform better than short-form content. If you stray too far from the topic, it can harm your rankings.
7. The more content you publish, the faster you rank
If you want to get more traffic and make more money from your website, I have some good news: The more content you create, the better off you will be.
Backlinking isn't the only way to get traffic to your site. Writing articles for low competition keywords might not require any backlinks.
9. Always do keyword research
Before choosing your topic, always do keyword research (competitiveness, traffic, etc.). People often make the mistake of writing whatever they want based on their judgment.
10. Repurpose your best-performing articles into YouTube videos
Reuse your most successful content into YouTube videos. You can rank for both the regular spot and the Videos section of the Google search results.
11. Don't rely on SEO plugin scores
If you're using WordPress and have an SEO plugin (e.g. Yoast, Rank Math), don't focus too much on getting green scores. You can have a red score but still, rank well.
12. Keep a list of keyword ideas
You should keep a list (e.g. Word Doc) of keyword ideas. Organize them from least to highest priority based on traffic, competition, etc. so you have a clear direction of what to target first.
13. Make YouTube videos to target low competition keywords
Ranking #1 for a low-competition keyword on YouTube is much easier than ranking #1 on Google for the same keyword.
14. Make sure your site is being indexed on Bing
Make sure to add your site to the Bing Webmaster Tools (especially for new websites). You can rank faster in Bing than in Google (especially for exact match domains and keywords), which will bring in additional traffic to your site.
15. Informational content brings the most traffic
Informational content generally brings in the most traffic. (e.g. how to fix a toilet, bathroom renovation ideas). Although they don't convert as often, they are crucial for search rankings and getting links.
16. Use the Google Keyword Planner to estimate keyword traffic
The Google Keyword Planner is a great free tool to explore and evaluate a keyword's traffic (but not its competition).
17. Search keyword traffic by location using Google Keyword Planner
You can filter a keyword by location in Google Keyword Planner. Before you search for a keyword, it's best to target more than one tier-1 country (e.g. US + UK + CA) to estimate its traffic.
18. Discover keywords from competitor's websites with Google Keyword Planner
"Start with a website" in Google Keyword Planner is an underrated way to discover many keywords from a competitor's website. You can use this feature to find a lot of keyword ideas.
19. Estimate the traffic a keyword gets in the Google Keyword Planner
"Avg. Monthly Searches" in the Google Keyword Planner is a reasonable estimate of the keyword's traffic. However, "competition" cannot be used to determine the keyword's competition (it's how competitive the ad placements are).
20. Create a table of contents in your articles
If you're using WordPress, you can create a simple table of contents. Add an HTML anchor (e.g. 1) to a header and hyperlink it with #1 in a text.
21. Get more website traffic with featured snippets
Featured snippets are an excellent way to increase your click-through rate (CTR), drive more traffic, and out-rank your competition in search.
22. Answer search queries to show up in featured snippets
The easiest way to get the featured snippet spot on Google (for response posts) is to write one to two sentences answering the searcher's query directly under the question header.
23. Number your listicle headlines, so they appear in featured snippets
If you're writing a listicle (list posts), label it with numbered headers (e.g. #1 - Piano, #2 - Guitar, #3 - Violin). It isn't easy to get featured if you don't do this.
24. Use the first page results to decide on your average word count
If you can get your point across in 800 words, write 800 words. Don't write 4,000 words (unless most of the articles on the first search result page average that word count).
25. Check the first-page search results before choosing a keyword
Before choosing a keyword, you want to target, search for it on google and look at the results already ranking on the first page of search results. Compare their authority, word count, and structure, then decide if you can beat them.
26. Use YouTube to estimate the volume of a keyword
One way to evaluate a keyword's traffic (without using any keyword tools) is to search for it on YouTube. Then check the average number of views that the videos have.
27. Always check how competitive a keyword is going to be
28. Use forums and directories to get your site discovered
A great way to get your site found is to post it on relevant forums and directories (e.g. Crunchbase, Betalist, Reddit). It'll also help you get your first links.
On the "About" page, explain clearly what your site is about, include keywords in your niche, and list your team members, and their biography, education, and industry experience.
30. Include a "Contact" page, so it's easy for visitors to contact you
Make sure it's easy for people to contact you. Include a "Contact us" page with a form, a business email address, and location. This will show that the website is a legitimate business that real people run.
31. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is an important ranking factor
E-A-T is applicable for all niches (e.g. Humor, Gaming, Entertainment), so make sure to work on it no matter the type of site you have.
32. Make sure to check your grammar, spelling, and punctuation
You will negatively affect E-A-T if your content has poor grammar, spelling, and punctuation. Before publishing your article, make sure to run it through a grammar checker (e.g. Grammarly).
If you're using the Yoast SEO plugin for WordPress, go to Yoast > Search Appearance > Archives > Author Archives > Enabled. Now, when someone clicks on the author, it'll show the author's bio along with their posts (if the theme supports it) which is excellent for E-A-T.
34. Avoid using too many filler words in your blog content
Long-form content is generally viewed as beneficial for SEO, but too much fluff can negatively affect how well your content ranks. Keep in mind that a concise 800-word article can perform as well as or better than a 4000-word article.
35. Don't worry too much about your domain extension
Domain extensions do not matter that much—content does. A .com domain is still the most preferable, but that's only because people will naturally type "yourwebsite.com" instead of "yourwebsite.org".
36. Most keywords take between 3 to 6 months to rank
It will take 3 to 6 months to rank on Google if the keyword you're targeting isn't super competitive. You might never rank if the keyword you're targeting is highly competitive.
It's crucial to create pieces of content on other related topics as your website traffic grows (e.g. don't just target camera accessories, think consumer electronics).
38. Always use numbered headers in step-by-step guides
When writing an article with steps, you should always try to include "numbered" headings.
39. Try restructuring the article if your blog post isn't ranking
If your article is 5-6 months old and still not raking, try restructuring it. If it still doesn't rank after restructuring, you should leave it and move on.
40. There is usually a 3-month 'sandbox' period before content gets traffic
After publishing a search engine optimized blog post, expect a 3-month "sandbox" period (even if you're targeting low-competition keywords).
41. Use SimilarWeb to see competitor's top keywords
A great way to see your competitor's keywords (for free) is to search for their website on SimilarWeb and view their top 5 keywords under "Organic search".
42. Use SerpRobot to check your Google rankings for free
An easy way to check your Google rankings is to go to serprobot.com > enter your domain > enter your keywords > check SERP.
43. Using a 'flat' site architecture makes it easier for search engines to index your pages
It is vital that users and crawlers can navigate to any page on your website in less than four clicks. It also makes it easy for crawlers to index your pages.
44. Use a number to substitute 'How to" in article headings
A different way to title a how-to article is to replace "how to" with a number. For example, instead of saying "How to make money," say "7 ways to make money fast".
45. Make sure to add alt text to every image in your article
If you have images on your article, add appropriate alt text to each one. Alt text will help your images rank on Google images, increasing your traffic.
46. Make your image alt text as descriptive as possible
For alt texts, try to include your keyword variations in them, but only if it fits. In addition, try to be as descriptive as possible. For example, instead of "Puppy" use "Golden Retriever Puppy" instead.
47. Make sure your image files have a descriptive name
When adding images to your article, use an appropriate file name. For example, instead of naming your photo "IMG1234.jpg", name it "leopard-shark.jpg". This will help Google better understand your image.
48. Cover a wide range of relevant topics in your blog
When your website traffic starts to grow, it's good to expand to other related topics and have several relevant content articles for each one.
49. Generate keyword ideas with a free tool like Keyword Sheeter
If you're running low on keyword ideas, you can generate them using a free tool like Keyword Sheeter.
50. Use Quora to find keyword ideas
Quora is a great place to find keyword ideas. Search for a keyword in your niche > visit the user's profile with the most answer views > filter their answers to "All-Time Views".
51. Publish new content as often as possible.
For SEO, you need both quality and quantity. One article a month is not enough to grow your traffic substantially (even if it's high quality). Aim for one quality article a week.
Using breadcrumbs is a great way to improve your site's user experience, rankings, crawlability, and usability.
In 2018, Google added breadcrumbs to the search result pages. Breadcrumbs help users to understand your site better and improve user experience. Make sure to add them to your site.
If you're using WordPress and Yoast, you can enable breadcrumbs on Yoast > Search Appearance > Breadcrumbs > Posts (post) > Category. Make sure your theme supports it.
The best way to get organic backlinks is to write an article based on statistics or include statistics in your article.
56. Search "How to" to find content ideas
If you ever run out of keyword ideas, start a google search with "How to".
57. Check keyword search volume in Google Keyword Planner
Aim to target keywords with over 1k searches per month. Low searches have little to no traffic (and they aren't worth your time). You can use the Google Keyword Planner for this.
58. Include an answer target in your article
The single most impactful on-page SEO tip is to include an answer target in your article. This can dramatically increase your ranking position.
59. Submit your sitemap to Google Search Console
Make sure to submit your sitemaps to the Google Search Console so they can index them appropriately. You can generate a sitemap from Rank Math if you're using WordPress. This can potentially speed up indexing.
60. Request indexing in Google Search Console on new articles
After you've published a page/post, you can request indexing from Google Search Console. This can speed up the indexing process (especially if your site is new).
61. Use Google Search Console to resubmit your sitemap
If you're facing indexing issues, you can try resubmitting your sitemap or force indexing your post/page via the Google Search Console.
62. Make sure to create short-form content
If you've been publishing long-form content, try experimenting with the opposite and publish more short-form content (700 to 1.5k words). It takes less time to produce and can perform as well as long-form content.
If you see a forum ranking on the first page of Google, you should be able to outrank them with high-quality content (e.g Quora, Reddit, Stack Overflow, Stack Exchange, Pinterest).
64. Check if your website is indexed on google with a :site search
You can check if your posts/pages are indexed on Google with a "site:yourwebsite.com" search. If they aren't, try manually requesting indexing on the Google Search Console and check a day later.
65. Publish evergreen types of content over news
Focus on publishing evergreen content instead of news/seasonal ones—content that will never become irrelevant (e.g. how to lose weight). This can bring sustainable and consistent traffic to your site for years to come.
66. Increase your website's traffic with RSS feeds
Sign up and submit your RSS feed to platforms like flipboard.com, news360.com, getpocket.com, and quora.com. If approved, your content will be distributed on them and drive more traffic to your website.
67. Do a 'how to' search on Google to come up with content ideas quickly
If you want to come up with hundreds of content ideas in seconds, start with how to in your search. For example, how to clean x. Replace x with anything (e.g., how to clean air fryer, how to clean aircon).
68. Subscribe to the Google Search Central blog
Subscribe to the Google Search Central blog if you want to keep up to date with the latest changes to Google Core. This will give you the information needed to make any necessary changes and improvements to your site before an update rolls out.
69. Try to publish a new piece of content every day
The more content you publish, the more data you can collect. This lets you better understand your visitor's search intent and what type of content you should be focusing on.
70. Look for 'problems' to solve when planning a piece of content
If you're lacking content ideas, find a “problem” that you and a lot of people are facing in your industry and publish an article (or even a YouTube video) on how to “solve it”.
71. Improve your website's speed on WordPress
Ensure you have a fast and reliable web hosting provider, install a speed plugin like WP Rocket, and use a fast-loading theme.
72. Avoid changing the URL of your pages at all costs
Never change your URLs unless you have an excellent reason to because you'll lose your rankings, referrals, and existing traffic.