SEO or "search engine optimisation" means optimising your website so that it ranks higher in search results on the terms you want to rank for.
When most people think of SEO, they think about off page SEO factors like social media profiles and backlinks. Still, many business owners may not realise that there are many on page SEO factors that can be optimised for their businesses.
SEO is the process of promoting a website to higher rankings in Google, Bing and other search engines using keywords that users are searching for.
On page SEO is the part of SEO where you optimise your website pages for their content, links, and appearance.
There are two main reasons why we care about on-page SEO:
1. On Page SEO is easier than Off Page SEO
The most crucial reason that on page SEO can be so powerful is that it's much faster and easier than any other method of improving your site's search engine ranking.
You don't need to wait weeks or months for organic results. You can see immediate improvements within hours, days even.
2. On Page SEO ensures that you focus on quality content rather than quantity
When you optimise your site for its content and not just its links, you ensure that you get more long-term traffic. Long-term traffic means more people who want what you offer.
It doesn't matter if you sell shoes or car parts; what matters is whether these people want what you offer. If they do, you'll always get sales eventually.
For example, let's put on page SEO into action by giving you some examples.
A company called eCommerceFuel has built up a massive following of 2 million people online through YouTube. The video explains how easy it is to start an eCommerce store on Amazon FBA, and they have over 100K customers already.
They were able to achieve all this without building any links! They created great content that was shared across the web. Because this content gets so many views per month, it's providing them with lots of targeted traffic.
This shows us one of the key benefits of on-page SEO - it focuses on the things people actively looking for your product will come across your content first and naturally share your content further.
Let's work out an average price for different types of projects to make things simple. (Note: prices may vary depending on the type of contract you decide to go for).
This is based on our experiences working with small businesses in Australia. Keep in mind that costs can add up quickly when you get multiple services.
A standard blog post, optimised for search engines, would cost between $250 - $500 AUD + GST.
We have generally found that many larger clients typically pay around double this amount. For bigger websites, costs for on-page SEO can range from $2500 - $7500 AUD + GST.
Because SEO is the path to getting visitors to your website, and because many people aren't aware of the importance of on page SEO, they often use low-quality off page methods such as link schemes that give little return.
The good news is that this approach isn't necessary anymore. There are many high-quality ways to build links, but you shouldn't need them to rank well in organic search.
If you invest the time to do proper on page SEO, you'll find that you can rank better even if no one builds links to your website.