In this case study, we will be discussing how we were able to massively increase website traffic for a flooring company. The company in question is a large flooring installation and sales company based in Queensland, Australia. They approached us looking to improve their online presence and generate more leads from their website.
The flooring industry is highly competitive, with many companies vying for the top spots in search engine results pages (SERPs) for a variety of keywords. This is especially true in Australia, where the demand for flooring products and services has been on the rise.
To help the flooring company improve their online presence and generate more leads, we implemented a comprehensive digital marketing strategy. This included search engine optimization (SEO), content marketing, and social media marketing.
For SEO, we focused on on-page optimization, off-page optimization, and keyword research. On-page optimization involved making changes to the website itself to improve its ranking on SERPs. This included updating the website's content, optimizing title tags and meta descriptions, and improving the site's overall structure and navigation. Off-page optimization involved building high-quality backlinks from other websites to the flooring company's website. This is important for improving the website's authority and trustworthiness in the eyes of search engines, which can help improve its ranking on SERPs.
For content marketing, we created a variety of engaging and informative articles, blog posts, and videos about flooring products and installation. This content was published on the flooring company's website and shared on their social media channels, as well as other relevant websites and forums.
For social media marketing, we helped the flooring company create and manage their social media accounts on platforms like Facebook, Twitter, and Instagram. We created a social media strategy that included posting regular updates, engaging with customers and followers, and running targeted ads to reach potential customers.
Our efforts paid off, and the flooring company saw a massive increase in website traffic. Within six months of implementing our digital marketing strategy, the flooring company's website was receiving over 10,000 visitors per month. This led to a significant increase in the number of leads generated from the website, as well as an increase in online sales.
In conclusion, our comprehensive digital marketing strategy was effective in helping the flooring company improve their online presence and generate more leads. By implementing a combination of SEO, content marketing, and social media marketing, we were able to help the flooring company increase their website traffic and drive more business.