In this case study, we will be discussing how we were able to rank a solar company for over 200 keywords. The company in question is a medium-sized solar panel installation and sales company based in New South Wales, Australia. They approached us looking to improve their online presence and generate more leads from their website.
The solar industry is highly competitive, with many companies vying for the top spots in search engine results pages (SERPs) for a variety of keywords. This is especially true in the United States, where the demand for solar panels and renewable energy has been on the rise.
To help the solar company improve their online presence and generate more leads, we implemented a comprehensive search engine optimization (SEO) strategy. This included on-page optimization, off-page optimization, and keyword research.
On-page optimization involved making changes to the website itself to improve its ranking on SERPs. This included updating the website's content, optimizing title tags and meta descriptions, and improving the site's overall structure and navigation.
Off-page optimization involved building high-quality backlinks from other websites to the solar company's website. This is important for improving the website's authority and trustworthiness in the eyes of search engines, which can help improve its ranking on SERPs.
Keyword research was also a crucial part of our strategy. We identified a list of over 200 keywords that were relevant to the solar company's products and services. We then used a variety of tools and techniques to determine which keywords were most likely to drive traffic and leads to the website.
Our efforts paid off, and the solar company began to see significant improvements in their online presence and lead generation. Within six months of implementing our SEO strategy, the solar company's website was ranking on the first page of SERPs for over 200 keywords. This led to a significant increase in website traffic, as well as a significant increase in the number of leads generated from the website.
In conclusion, our comprehensive SEO strategy was effective in helping the solar company improve their online presence and generate more leads. By focusing on on-page optimization, off-page optimization, and keyword research, we were able to help the solar company rank for over 200 keywords and drive more traffic and leads to their website.