Backlink Gap Analysis

Our backlink gap analysis service will identify valuable keywords that your competitors are ranking highly for that you're missing.
Backlink Gap Analysis

A backlink gap analysis is a comprehensive review of your website's backlinks to check its performance and identify any issues that could be affecting your search engine ranking.

Performing a backlink gap analysis is similar to an SEO audit. You should do it regularly to ensure everything is working properly, but also when you see something that isn't.

Understanding your site's current state is an important first step toward understanding why your site isn't performing well. Perhaps you've noticed that your site has been experiencing a sudden drop in traffic, or perhaps you're just not seeing the progress you expected.

An analysis of your backlinks will tell you which websites link to yours and how they're doing so. It will give you an idea of what strategies your competition is employing and what you might be able to use yourself.

FAQs about Backlink Gap Analysis

What is a Backlink Gap Analysis?

A backlink gap analysis reveals what sites link to your competitors and how those links came about. This information helps you understand how your competitor got to the top of the search engines. You can use it to find out which sites to target for link building.

Backlinks are important for SEO because they help establish trust and authority in the eyes of Google. If someone else trusts your site enough to link to it, Google will trust it too.

How does a Backlink Gap Analysis work?

Our process pulls in up to 1,000 backlinks shared by you and your competitors and then highlights the ones shared by two or more websites.

1. We analyse your website and up to 5 competitors  to find gaps
2. We check the backlink profiles of each of your competitor's URLs and find any overlaps
3. We use this data to create an actionable backlink gap analysis report

What's included in a Backlink Gap Analysis?

You don't need to know how to export and clean links from tools like Ahrefs. This report will show you valuable backlinks that you're missing out on.

You'll receive a report that shows up to 1000 keywords your site and 5 competitors rank for to show backlink gaps that you are missing.

Why is a Backlink Gap Analysis Important?

Backlinks are just one part of an effective SEO strategy. While it's true that many people think about backlinks as the most important factor in getting high rankings, there are several other components that make up an effective SEO strategy.

A backlink gap analysis will help you identify areas where you might be losing link juice or ways to gain additional links. If you find that you are losing link juice, you'll want to take action to fix that problem.

How do I Find My Competitor's Backlinks?

Backlink data is one of the easiest metrics to use to determine how well you're doing online. If you notice a drop in your backlinks, you'll know that something isn't quite right. You can use tools like SEMrush and AhRefs to help you identify what's causing the drop in your backlinks.

To start off, you need to make sure you've got enough quality backlinks pointing to your site. There are several ways to check whether you have too many or too few backlinks. Here are some methods you can use to check your backlinks:

1. Check Your Competitors' Backlinks
You can use a tool like the "Competitor Links" report in SEMrush to see which of your competitors have a lot of backlinks. You can even filter the report to show just the backlinks coming from specific domains.

2. Look At Their Backlink Velocity
If you see a big jump in the number of backlinks your competitors have received over the course of a month, that could be a sign that they're actively building links. So you can take advantage of that by launching a link-building campaign yourself.

3. Analyse Their Backlink Profile
By looking at their backlink profile, you can tell if they're using any types of link-building tactics that you aren't. For example, if you notice that they have a lot of low-quality links, then you know that they're probably not doing much link building on their own.

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