How we saved an electrical company's website traffic with SEO

Are you an electrical company with a struggling website that isn't generating any leads or sales? We can help! Our team of experts has helped a large electrical company save their website with SEO.
Published: December 15, 2022
Written by: Kyle Crisp
Disclosure: Some of the links in this article may be affiliate links, which may provide compensation to us at no cost to you if a purchase is made.

In this case study, we will be discussing how we were able to save an electrical company's website with SEO. The company in question is a large electrical contracting company based in Victoria, Australia. They approached us with a struggling website that was not generating any leads or sales.


The electrical contracting industry is highly competitive, with many companies vying for the top spots in search engine results pages (SERPs) for a variety of keywords. This is especially true in Australia, where the demand for electrical services has been on the rise.

Our Approach

To help the electrical company improve their online presence and generate more leads, we implemented a comprehensive search engine optimization (SEO) strategy. This included on-page optimization, off-page optimization, and keyword research.

On-page optimization involved making changes to the website itself to improve its ranking on SERPs. This included updating the website's content, optimizing title tags and meta descriptions, and improving the site's overall structure and navigation.

Off-page optimization involved building high-quality backlinks from other websites to the electrical company's website. This is important for improving the website's authority and trustworthiness in the eyes of search engines, which can help improve its ranking on SERPs.

Keyword research was also a crucial part of our strategy. We identified a list of keywords that were relevant to the electrical company's services, including phrases like "electrical repairs," "electrical installations," and "emergency electrical services." We then used a variety of tools and techniques to determine which keywords were most likely to drive traffic and leads to the website.


Our efforts paid off, and the electrical company's website began to see significant improvements. Within six months of implementing our SEO strategy, the website was ranking on the first page of SERPs for a number of keywords, including their targeted phrases. This led to a significant increase in website traffic, as well as a significant increase in the number of leads generated from the website.


In conclusion, our comprehensive SEO strategy was effective in helping the electrical company improve their online presence and generate more leads. By focusing on on-page optimization, off-page optimization, and keyword research, we were able to help the electrical company's website rank on the first page of Google and drive more traffic and leads. This helped save the electrical company's website and allowed them to thrive in a competitive market.

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